“Breastfeeding brings the child – closer to the mother’s heart” has told by deputy CM Pravati Parida.
Odisha has Observed State-Level World Breastfeeding Week 2025.
The State-Level celebration of World Breastfeeding Week 2025 was held at the Lok Seva Bhawan Convention Centre in Bhubaneswar. Under the leadership of the Department of Women and Child Development (WCD), Government of Odisha has observed it. This year’s global theme is Prioritize Breastfeeding Create Sustainable Support System at the heart of discussions and activities during the event.
Gracing the occasion as the Chief Guest, Hon’ble Deputy Chief Minister Smt. Pravati Parida emphasized the emotional and physical bond between mother and child, stating that “breastfeeding brings the child closer to the mother’s heart.”
She called upon all stakeholders to increase the rate of breastfeeding center across Odisha and encouraged collective societal responsibility in promoting breastfeeding.
In a landmark step, Odisha inaugurated its first public Breastfeeding Room at the Odisha State Commission for Women Office.
Smt. Parida also urged the public to actively participate in the “Aas Bulijiba Anganwadi” (Let’s Visit Anganwadi) campaign, running from August 1 to 15, to encourage greater community involvement in child development.
During the event, “Lok Kalyan” – an online web link form for NGO registration is officially launched by the Deputy Chief Minister. The platform, designed and operated by the Odisha State Social Welfare Board (OSSWB) under the WCD Department, aims to ensure greater transparency, accountability, and inclusiveness.
Principal Secretary, WCD Smt. Shubha Sharma highlighted various government schemes for pregnant and lactating mothers. She also encouraged their effective implementation at the grassroots level.
The programme opened with a welcome address by Director Monisha Banerjee and concluded with a vote of thanks by Swaynaprabha Mohanty, additional secretary of WCD.
Story by Gridhari Lal Sarangi, Phato News Times.
